As an independent movie producer I have recently changed my entire belief system over the best way to sector motion pictures. It has been a radical shakeup from how I used to think. In the past I would hire a web designer to create a movie site that had a synopsis, movie poster,123movies key cast and crew bios with photos, and trailer. Until recently I had no idea tips on how to get traffic to the site to bring in viewers and increase to the web movie sales. I had a site out there and was hoping visitors would stumble upon it. Not the best within the web marketing strategy to follow, but at that point in time I did not know any better.
There was no way an indie film marketing budget could afford to pay for a public relations firm to ignite a buzz, radio ads, or run a trailer on television spots. The studio method to marketing big budget videos does not work for independently produced movies. Friend Tim Beachum aka The SEO Bully has been on-line marketing for 10 years strong. He looked at what I was doing with my site and asked if I wanted to learn how to current market videos around the web using search engine optimization, specifically SEO tactics and on-line tools to enhance a movie site.
The crash course I received from The SEO Bully around the way to sector movies around the web was awesome and changed how I thought as a producer. The most powerful thing I learned was that a website without aggressive SEO marketing will go undiscovered by on line viewers. The biggest mistake I was making was focusing on only the visual design of a creating a site. No matter how great a site looks it still needs to be marketed on line. Here are a few useful tips I learned during my crash course on learning the best way to market movies to the internet:
• Keep your movie site domain name short, simple, and easy to type into a search engine browser.
• Do keyword research on what words or phrases people are typing into search engines to find certain types of movies like yours.
• Use meta tags, targeted keywords, and short descriptions for each page on your movie site to increase search engine visibility.
• Provide visitors with an opt-in list to build a movie fanbase.